Skills/Services Offered

Brand Strategy

Develop a business model for positioning brands


Business Analysis

Conduct analysis against specific business questions/issues/opportunities (e.g. pricing analysis, SKU optimization, issue identification/resolution plan development, etc.)


Execution

Lead implementation of strategies in-market up-to and including product development, designing products/brands, marketing materials and pitching to clients/retailers


Project Leadership

Lead a project team to commercialize a product, product upgrade or communication idea/concept


Packaging and Marketing Concept Development

Developing consumer insight and strategy based packaging and marketing concepts (renderings prior to engaging an agency and/or designer)


Category Strategy

Develop category goals to insure optimal brand strategy and product development


Skills/Services Offered

Product Design & Innovation

Develop product concepts through business/brand strategy and marketplace evaluation


Consumer Insights

Analyze consume research/exploratory through consumer Drive retailer sell-in of products and provide on-going account management to optimize and grow the business:

  • Market Analysis/Category Management: Analyze category/marketplace data to develop sales and retailer strategies
  • Supply Chain Management: Identify opportunities and implement action plans to optimize supply chain with retailersesearch and qualification